The Bookseller

Published November 10, 2017 by Molly Flatt

Teens are turning off history, but this international startup is hoping to ignite their passion using the dual power of storytelling and tech.

The pitch

GryffinDocs Media's twin projects – Time Traveler Tours & Tales – aim to combine the traditional power of narrative with the latest in touchscreen technology, in order to engage the next generation with history in an immersive and exciting way.

Time Traveler Tours are a mash-up of Horrible Histories and Pokémon Go: story-driven interactive mobile treasure hunts to historic places, enhanced with gamification and augmented reality experiences. They target the educational tourism market. Time Traveler Tales are their e-, audio, and print book counterparts, repurposed and republished for the education and trade markets. In future, the company also hopes to create virtual reality editions of the Tours for the benefit of those who cannot travel.

"Our mission is to ensure that no young person says, "History is boring!" ever again," says co-founder and creative director Sarah Towle. "History isn't the problem, it's the way it's presented. But no one can resist a good story. And we all learn best through play. So Time Traveler Tours & Tales marry world-class storytelling with the magic of the touchscreen to create engaging portals to the past and #TurnHistoryOn for youth (and the young at heart)."

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